Susanne Lindberg

Building on Susanne Lindberg’s achievements of shattering the world record in 1897 and defying an era when women were thought to have no place on a bicycle, we strive to be the catalyst for women to break boundaries and become the best version of themselves.

Established to encourage women to embrace cycling.

SL97 is dedicated to fostering a community where strength, confidence, and resilience thrive. We believe that every pedal stroke propels not just a bicycle, but a movement towards self-discovery and a healthier body and mind. Through thoughtfully crafted apparel, and a vibrant community, we champion the freedom to be unapologetically oneself, riding towards a world where every woman thrives in the power of her

Based in Copenhagen, riding worldwide.

A Copenhagen-based brand inspiring women globally to hop on the bike

By female riders, for female riders

By Female Riders, For Female Riders" - that's the core of SL97's mission. Behind this motto stands Mathilde, who was inspired to create a community and brand that truly speaks to female cyclists. SL97, named after Susanne Lindberg, embodies not just a love for cycling but also honors strong female role models. I chose to name the company after Susanne Lindberg because I felt I could see myself in her and her story. She epitomizes strength, courage, and the unyielding spirit that we strive to promote within our community